Tashina Lee Emery
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The Raw Numbers

1/9/2017

1 Comment

 

2016 AT A GLANCE!

I am one of those people who thought to 2016 was complete crap! I have overcome a lot of adversity from 2016 and still trying to recover. I have preserved through heartbreak (more than once), loss in my family, violence, being dragged through the court system, and witnessing loved ones go the trials of drug addiction. Writing all that out just now and reading it back, is mind blowing. Tragedies started to seem normalized to me. My experiences of hardship almost were the norm, and I questioned how trauma appear to be repetitive, blow after blow. If you know me, then you know I am terribly optimistic, and 2016 brought me a little pessimism. Here goes my optimistic nature, already thinking that may be a good thing to have in life. But as I write about "the struggle" and as I sip my 3rd coffee, it is bringing me awareness at the strength I carry.

On top of it all, it hasn't been easy running a business and working full-time as a public health grant coordinator. I honestly wanted to quit. I mean I did! Mentally I did stop; psychically I didn't. I didn't have the luxury to let myself go completely. I was still going through the days, but it was hard to feel fully awake. I can say now finally I feel like my spark back like I have a drive, energy, and determination again. It has taken a lot of time. Healing takes awareness and accountability. I think it also takes a little selfish-ness, the right kind. The kind where you focus on your self and your wellbeing. Being selfish while being an adult with responsibility can be a little hard, especially when most social norms are against it. I even had to explain "selfish" in a positive manner because it sounds negative. The recuperation mentally and physically allowed me to come back stronger; it gave me a more meaningful relationship with my business and passion.  
​
The support I have received already from my family, my community and the native community has been incredible. My passion and work have come to life in the matter of only a year. I created my site last August and then by November my shop was open, and I was wholesaling instantly to Beyond Buckskin. This past year, my work has been seen adorning Mrs. Universe 2015 - Ashley Callingbull and actress Lily Gladstone. I have museums (MoCNA), International Shops (SheNative) and an upcoming HBO television series representing my work. I have been featured in two publications the Native Appropriations - First Ever Newsletter and the December Issue of Native Peoples Magazine. I designed and created a WEDDING DRESS! Gah! It was a year of highs and lows; I managed to keep constantly pushing through.

After, two days straight of accounting and prepping for taxes - Here is the Raw Figures of 2016! I thought it would be cool to look at the statics. 

PRODUCTS
  • The Top Selling Items: Long Birch, Circle Birch, Glam Fan

Long Pendant Birch Earrings "The Exquisite Birch"

$70.00

The Exquisite Birch collection has been harvested in a respectful and meaningful way, straight from my backyard. Sustaining in unforgiving climates, the birch tree is a natural pioneer in the Great Lakes Region. High-shine and lightweight, the Exquisite Birch collection is simply exquisite. The coating that incases the Birch Bark, acts as a sap preserving the bark. The material inside is raw and sealed in an amber-like casing. The silvery white bark gives a striking appearance on the outside. The inside of the bark is a deep peach color. Both the front and the back tell different stories of the tree's personal identity and continuation, like a finger print. Preserving a natural history and like the layers that build the Birch tree the bark speaks a beautiful, distinctive truth.


​TLE Creation Story


Content + Care

  • Earrings: 50% Acrylic, 50% Metal (Sterling Silver)
  • Birch Bark
  • Surprising Lightweight
  • Wipe Clean, Keep Dry, Store in Safe Dark Place, More about Materials 


Size


Each pair of earrings is crafted one of kind, and may vary just a slightly from the images provided. Email tashinaemery@gmail.com with any questions.

  • Average Length: 3"
  • Average Width: 1"


Earrings by Tashina Lee Emery, blessing given by my local medicine man to create.


Please note the materials encased are natural and come from the earth. There will be "flaws" and "mistakes". I intentionally seek the imperfect, and personally love raw beauty. Each piece of jewelry will not look like the photo because your jewelry is unique, however I try to make the jewelry as close to the photo as I can. Each piece is made by hand and not a machine so tiny bubbles, bumps and slight imperfections are part of the unique characteristics of the jewelry. 


Love our Mother Earth as we love our own Mothers. Protect her at all costs. To save her…We save ourselves.

Shop

Circle Drop Birch Earrings "Exquisite Birch"

$70.00

The Exquisite Birch collection has been harvested in a respectful and meaningful way, straight from my backyard. Sustaining in unforgiving climates, the birch tree is a natural pioneer in the Great Lakes Region. High-shine and lightweight, the Exquisite Birch collection is simply exquisite. The coating that incases the Birch Bark, acts as a sap preserving the bark. The material inside is raw and sealed in an amber-like casing. The silvery white bark gives a striking appearance on the outside. The inside of the bark is a deep peach color. Both the front and the back tell different stories of the tree's personal identity and continuation, like a finger print. Preserving a natural history and like the layers that build the Birch tree the bark speaks a beautiful, distinctive truth.


​TLE Creation Story


Content + Care

  • Earrings: 50% Acrylic, 50% Metal (Sterling Silver)
  • Birch Bark
  • Surprising Lightweight
  • Wipe Clean, Keep Dry, Store in Safe Place, More

Size


Each pair of earrings is crafted one of kind, and may vary just a slightly from the images provided. Email tashinaemery@gmail.com with any questions.

  • Average Length: 2"
  • Average Width: 2"


Earrings by Tashina Lee Emery, blessing given by my local medicine man to create.


Please note the materials encased are natural and come from the earth. There will be "flaws" and "mistakes". I intentionally seek the imperfect, and personally love raw beauty. Each piece of jewelry will not look like the photo because your jewelry is unique, however I try to make the jewelry as close to the photo as I can. Each piece is made by hand and not a machine so tiny bubbles, bumps and slight imperfections are part of the unique characteristics of the jewelry. 

Love our Mother Earth as we love our own Mothers. Protect her at all costs. To save her…We save ourselves.

Shop

Glam Fan Quills Earrings "The Sealed in Ice"

$75.00

The quills in each earring are from Native American art originating from pre-colonial times. The quills are infused in the clear glue like ice, stuck in time, representing the preservation of cultural and identity over time and concealing the sharp edges of difficult memories.

​

Content + Care


  • Earrings: 50% Acrylic, 50% Metal (Sterling Silver)
  • Porcupine Quills
  • Surprising Lightweight
  • Silver-tone Finish
  • Wipe Clean, Keep Dry, Store in Safe Dark Place, More about Materials 


Size


Each pair of earrings is crafted one of kind, and may vary just a slightly from the images provided. Email tashinaemery@gmail.com with any questions.



  • Average Length: 2 ½"
  • Average Width: 2 ¾"


Earrings by Tashina Lee Emery, blessing given by my local medicine man to create.


Please note the materials encased are natural and come from the earth. There will be "flaws" and "mistakes". I intentionally seek the imperfect, and personally love raw beauty. Each piece of jewelry will not look like the photo because your jewelry is unique, however I try to make the jewelry as close to the photo as I can. Each piece is made by hand and not a machine so tiny bubbles, bumps and slight imperfections are part of the unique characteristics of the jewelry. 

Love our Mother Earth as we love our own Mothers. Protect her at all costs. To save her…We save ourselves.

Shop
  • Total Sales: I sold 249 items (not including local sales!!)
  • Average Sales per Month: I make about 20.75 pieces of jewelry per month
  • Number of Holiday Sales (Nov -Dec): 65 items were sold during the Holiday Season
  • The Month I sold the Most: TIE - May and October 42 Sales each
SHIPPING
  • Number of ​Post Office Runs: 61 times I (or a family member) ran to Post Office! Gah!
  • Number of International Sales: ​​21 Sales to Different Countries, 3 Countries Total
WEBSITE
  • Total Number of Website Views: 30,178 views
  • International Views: 
    • Canada - 797 views
    • Russia - 368 views
    • United Kingdom - 342 views
  • Most Popular Blog Post: Pink Floral Party Top - 2,103 views
  • Number of Shop Visits: 8,205 views
​MARKETING
  • Number of Companies I wholesale with: Three
    • Beyond Buckskin
      Beyond Buckskin Boutique
      Turtle Mountain Shopping Center
      Belcourt, ND 58316
    • MoCNA Shop
      108 Cathedral Place
      Santa Fe, NM 87501
      (505) 983-1666 | (505) 983-1222 (fax)
      museumshop@iaia.edu
    • SheNative
      The Centre Mall
      ​3510 8th Street East
      ​Saskatoon, SK S7H 0W6

      Canada​
  • Number of Photoshoots: 14 photoshoots with hair, makeup, displays and styling
  • Number of Models: 6 and thank you soooo much!
SOCIAL MEDIA
  • Instagram: 1,174 posts 1,045 followers
  • Facebook: 423 likes 
  • Pinterest:  ​Most Pinned Photo - The Off the Shoulder Top Tutorial - Tashina Lee Emery
Picture
Chi-Miigwetch! Thank you.
I promise to keep putting in overtime <3

1 Comment
Beckys Bucketlist link
2/7/2021 04:51:41 pm

Lovely blog you have here

Reply



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    Tashina Lee

    Hello, I am Miss Keweenaw (Ke·wee·naw) Bay 2008, University of Michigan Graduate in 2015, and current graduate student of NYU Tisch. I have come from a small Upper Peninsula Rez and have explored as far as Ghana, Italy, and England! My passion is creating wearables that embody my indigenous roots, contemporary vibes, and optimistic outlook on life. I write to give insight into my process, life, and my home as a modern Native with many visions. I want to share, inspire, and bring awareness to other others. Be sure to keep up to date by subscribing below!

    #TashinaLeeEmery #TLEJewelry



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​Love our Mother Earth as we love our own Mothers. Protect her at all costs. To save her… We save ourselves.
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